Digital marketing is a broad term. It is a set of marketing processes that encompasses all available digital channels that you can use to promote a product or service or help build a digital brand.
Digital marketing stems from the transition from traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns.
The channels that are part of digital marketing are therefore all channels with a digital base: websites, social media platforms, banners, email marketing, mobile marketing, SEO, PPC campaigns, web TV, SMS, billboards, etc.
Online marketing or internet marketing is a subset of digital marketing. However, it is the most important component as most digital marketing activities fall within the boundaries of online marketing.
SEO optimisation ensures that you are found higher in search engines. This is important because everyone wants to be found on search engines like Google. You want to be at the top of the list, don't you? Ranking higher in Google is not as easy as you might think! If you don't know much about it, it's almost impossible to do it yourself.
With a quality SEO approach, your website can expect up to thousands more visitors and that can only be good for the success of your business! SEO optimisation involves optimising web pages so that they rank better in search engines such as Google. As a result, they generate more visitors every day and therefore more opportunities for your business!