Nomi Health Brings on Arnold Worldwide to Take Aim at Healthcare Industry and Demand Meaningful Change with New Brand Creative Campaigns
Nomi Health , a direct healthcare service provider that's rewiring the nation's healthcare system, has brought on Arnold Worldwide to drive brand creative campaigns that highlight some of the healthcare industry's biggest problems.
"Over the last handful of years, you can't help but notice the massive spike in crowdfunding as a means of paying for essential healthcare in the US," said Sean McBride, CCO of Arnold. "The more normal this practice has become, the more it feels like the existing healthcare industry is perfectly happy to accept this practice vs. viewing it as a problem they're on the hook to solve. Our first creative work for Nomi follows this trend to its natural conclusion."
CEO Mark Newman founded Nomi Health after learning he could save 30% on his hospital bills by paying the total cost up front. He is now on a mission to create a real-time healthcare ecosystem at mass scale that is purpose-built to make care delivery as efficient and cost-effective as possible.
From paying millions in healthcare costs to providing COVID-19 testing sites throughout the country for people with or without insurance, the growing company is using a simple and transparent approach in an industry filled with complexity.
"Nomi Health's growth is in direct response to people wanting a better, modern, and more affordable way to pay for their healthcare services. We're disrupting a deeply rooted, time-old system and need a creative agency to help us do that," said Nomi Health's Chief Marketing Officer, Anthony Modano. "Arnold is one of the best agencies at making the complex simple and understandable in order to meet people where they are. Nomi Health is breaking through the healthcare system in similar fashion."
With Nomi Health at a pivotal moment in their rapid growth trajectory, the brand is working with the Boston-based agency to drive national brand awareness and connect to new audiences. The first creative work from Arnold, "Go Fund Yourself," just launched at one of the industry's biggest events, HLTH, in Las Vegas. You can view the work here . The campaign reinforces that the most important "innovations" to make in healthcare aren't the most futuristic. It's all about fixing the basics, such as same-day doctors' appointments, easier system navigation, and less expensive costs. In tandem with the campaign, Nomi Health is putting forth a $100,000 donation to The HealthWell Foundation, a leading independent non-profit dedicated to improving access to health care for America's underinsured.
"We're thrilled to be working with such an inspiring group of people and can't wait for the world to see what's next," McBride added.