Mercedes-Benz Fashion Week (MBFW) Berlin: an exclusive stage for zeitgeist and creativity
On 5 September 2022, Mercedes-Benz will kick off MBFW Berlin Spring/Summer 2023 with the "Mercedes-Benz Creators Night", which will be held at a new venue: the Telegraphenamt ("Telegraph Office") in Berlin. The evening will focus on two creative projects that combine fashion and innovative automotive design. Sustainable fashion will play a starring role in the form of a visionary collection. Under the artistic direction of the Berlin creative studio Acte TM, the Mercedes-Benz capsule collection "ACC01" has been created using recycled materials and will be staged as an installation at MBFW. Mercedes-AMG brand partner will.i.am, American musician (lead singer of the US hip-hop band "Black Eyed Peas"), producer and tech entrepreneur, will present the unique Mercedes-AMG "The Flip".
“ACC01” - A visionary capsule collection by Mercedes-Benz and Acte TM
When creating the collection, the designers at Acte and the team of the creative agency Antoni were inspired by the history of the automobile manufacturer. The materials used come from recycled, company-owned stocks and have been exclusively transformed into one-off pieces. All in all, the capsule collection consists of 28 items such as T-shirts, hoodies, jackets, coats or bags, which can be combined with one another to create different looks. The diverse collection is manufactured in Berlin with Studio Kasia Kucharska as a partner. The studio is specialised on sustainable and innovative production that are applied in the “ACC01” collection.
Acte TM is a Berlin-based artistic and creative studio founded in 2018 by Sascha Huth and Philipp Groth. Their vision in this collaboration with Mercedes-Benz was to establish a creative connection between high-quality, exclusively designed fashion and vehicles. The most important principles followed here are precision, outstanding design, technical perfection and sustainability.
The "Mercedes-Benz Creator's Night" at the start of MBFW Berlin will be opened by the American star artist and entrepreneur William Adams, will.i.am. The internationally renowned, multi-award-winning hip-hop musician and co-founder of “Black Eyed Peas” created "The Flip" with customisation specialists West Coast Customs and the support of Mercedes-AMG. An automotive masterpiece with expressive design and a far‑reaching message. "The Flip", a one-off model based on the Mercedes-AMG GT 4-door coupé, stands for a joint project whose aim is to give students from disadvantaged social backgrounds easier access to the STEM subjects (science, technology, engineering, mathematics), also known in some countries by the acronym MINT (mathematics, informatics, natural sciences and technology). In this way, they acquire skills for future-oriented professions and the development of new technologies.
will.i.am will also present his exclusive “BEAR WITNESS” apparel collection inspired by the Mercedes star and sound signature. will.i.am has designed a symbol with a bear-like face called "BEAR WITNESS". This symbol is also the focus of the “BEAR WITNESS” collection, with limited-edition garments consisting of baseball jackets, hoodies, shirts and caps. More information about the Mercedes-AMG cooperation WILL.I.AMG can be found here.