Greatness Starts with a Great Recipe: Barilla Surprises Mikaela Shiffrin and Her Fans with the Launch of a Limited-Edition Pasta Pack
Skier and global Barilla partner Mikaela Shiffrin is officially the "greatest skier of all time" after winning her 87th World Cup Victory. A record held for 34 years previously, the passing on of the accolade is a historic moment.
This victory marks the end of a chase that has been ongoing for the better part of a decade since Shiffrin broke onto the skiing scene in 2011. Barilla has been with Shiffrin since the beginning of her career 12 years ago, her longest partnership to date, and shared in each one of her victories. The athlete-brand duo shares strong values, namely, nutrition, quality, family, and a passion for excellence.
"We've had the privilege of supporting Mikaela over the past 12 years, ever since she was a talented 15-year-old, determined, kind, and passionate about her sport," said Ilaria Lodigiani, VP Global Marketing, Barilla. "Besides being a champion, Mikaela represents the values that have always been at the heart of Barilla: care for others and for the planet. We could not be happier for her success. Mikaela has always been the best for us, and now she is the best in the world."
As greatness starts with a great recipe, BluRhapsody by Barilla is unveiling a new special edition pack designed uniquely for Mikaela, featuring the iconic Blue Box pasta recipe made into shapes of an "8" and a "7" to celebrate her enormous achievement, and pay homage to the longstanding relationship and emotional bond that the brand has had throughout the years with Mikaela. To honor her exceptional achievement, Barilla is also launching an 87 second film and revealing the specially designed pack of BluRhapsody by Barilla for Mikaela:
"My partnership with Barilla means the world to me. Barilla was with me since the beginning and has shared every single one of my victories," said Shiffrin. Words can't express just how proud I am to have been, and continue to be, part of the Barilla family for the last 12 years—my longest partnership to date!"
Barilla has produced 87 limited-edition packs, one of which will be gifted to Mikaela, with the remaining 86 autographed, and auctioned or sold via the CharityStars platform. Proceeds from the sales and auction will be going towards the support of Food for Soul, a non-profit organization founded by chef Massimo Bottura to promote social awareness on the topics of food wastage and hunger.
"It is a surreal achievement, and one that I have worked incredibly hard to achieve," said Shiffrin. "I am extremely grateful for everyone who has supported me in this journey. I have to give a big show of appreciation to my loved ones and also my Barilla family, who have been with me for such a large portion of my career. Without your support and backing, I wouldn't be in the position I am in today."
As well-known household names, Barilla and Mikaela Shiffrin have formed a unique connection which has seen the icons develop a world-leading partnership. With a plate of pasta, Barilla shares a Sign of Love to celebrate the joyful relationship between Shiffrin and Barilla. The exclusive packs will be available on the Charity Stars website.
BluRhapsody by Barilla has produced a total of 87 pasta packs. The first pack, numbered #1, will be gifted to Mikaela Shiffrin. Nine packs (numbered from #2 - #10 will be auctioned for five days from the release day. The remaining 77 boxes (#11 - #87) will be sold as 'buy now' for a fixed price. Ranges of prices will be shown on the website. Stay tuned for a link to the limited edition pasta on Charity Stars and follow for more updates here: https://www.barilla.com/en-us/mikaela-shiffrin-s-87th-win.