Chipotle adds chicken al pastor to menus in the United Kingdom and France
Chipotle Mexican Grill (NYSE: CMG) today announced it is launching Chicken al Pastor, a new protein option that levels up any go-to Chipotle order with a sophisticated flavour profile and elevated taste. Chicken al Pastor is available now at all Chipotle restaurants worldwide for a limited time, marking the first time the Company has launched a new menu innovation globally.
- Chicken al Pastor is a new, craveable protein at Chipotle featuring the savoury, satisfying flavour of Mexican peppers with a splash of pineapple, fresh lime and hand-chopped coriander
- The limited time offer joins Chipotle's signature Adobo Chicken on the line in Chipotle restaurants worldwide starting today
- Fans can experience Chicken al Pastor with a £0 and €0 delivery fee offer* via Uber Eats and Deliveroo for a limited time
A Uniquely Chipotle Take on Al Pastor
According to a recent report, al pastor is one of the fastest growing Mexican dishes**. The same report also indicates that 43% of consumers choose to dine at restaurants with menu items that they cannot easily make at home, or do not make at home. Chipotle tapped into these recent consumer trends to bring fans a new, craveable menu innovation to spice up their go-to order with a uniquely Chipotle al pastor preparation.
Prepared in small batches throughout the day, Chicken al Pastor is made with freshly grilled chicken, seasoned with a powerful marinade of Chipotle's signature adobo, Mexican peppers and a splash of pineapple. It's finished with fresh lime and hand-chopped coriander to create a well-balanced flavour with just the right amount of heat. Chipotle's new chicken is juicy and aromatic with slightly smoky notes and a hint of fruitiness that evokes the flavour of traditional al pastor in a delicious way.
"Guests are looking to restaurants for unique menu items they cannot make at home, and al pastor has been gaining mass appeal in recent years," said Chris Brandt, Chief Marketing Officer. "We've put our own spicy spin on al pastor with our freshly grilled chicken and have created a truly delicious menu item that fans will crave. It's where fire meets flavour."
Chicken al Pastor joins Chipotle's menu of customizable burritos, burrito bowls, salads, and tacos for fans to switch up their favourite meal in a whole new way.
Globally Inspired Flavours On An International Stage
As Chipotle sets its sights on international growth, the brand is expanding access to its craveable menu innovations by launching Chicken al Pastor at all 3,200+ company-owned Chipotle restaurants worldwide. For the first time ever, Chipotle fans in the U.K., U.S., Canada, France, and Germany will simultaneously have access to Chipotle's latest menu innovation. Chipotle leveraged its stage-gate process to validate Chicken al Pastor before determining a rollout plan. Strong feedback from the 94-restaurant test in the U.S. resulted in the brand proceeding with its first global launch plan.
£0 / €0 Delivery Fee Offer
To celebrate its latest menu innovation, Chipotle fans can enjoy free delivery via Uber Eats and Deliveroo with a minimum order of £15 GBP in the U.K. and €15 EU in France from March 14 through March 19.
Chicken al Pastor is now available alongside all permanent menu items for in-restaurant, online, and delivery orders at all Chipotle restaurants for a limited time. Chipotle currently has 13 restaurants in the U.K. and 6 restaurants in France.
*£0 / €0 Delivery Fee Legal Terms
Higher menu prices are charged for delivery; additional service fees applied at checkout as well. Available March 14 through March 19, 2023 only, within Chipotle's delivery areas from participating U.K. and France locations, during normal operating hours for such locations. Minimum order GBP£15 min / €15 excl fees. Deliveries and redemptions are subject to availability. Valid only via Uber Eats and Deliveroo; not valid on orders placed via Chipotle websites. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply; void where prohibited.
**SOURCE: Datassential: MenuTrends 2021.