Magicbus India Foundation
Mumbai, IN, 28 Aug. 2023, 09:30 CEST
Revolutionizing social impact: Magic Bus India Foundation's tech-infused strategy

"Magic Bus India Foundation leverages technology to empower underserved communities through data-driven decision-making, digital inclusion, transparency, and fundraising."

Empowering adolescents to confidently navigate technology through self-learning sessions – a transformative approach. img#1
Empowering adolescents to confidently navigate technology through self-learning sessions – a transformative approach.
Magic Bus India Foundation's in-house learning management app, OASYS (Operations Automation System), facilitates streamlined operations and enhances education for underprivileged children. img#2

Revolutionizing social impact: Magic Bus India Foundation's tech-infused strategy

Non-profit organizations have long been at the forefront of addressing societal challenges and promoting sustainable development. However, the sector has faced significant obstacles such as limited resources, skill gaps, technical leadership shortages, and financial constraints. These challenges have hindered the potential of many non-profits and foundations to fully realize their efforts and bring about substantial change.

Currently, the sector is undergoing a transformative shift as technology becomes an integral part of operations. Non-profits are embracing technological advancements to enhance their relevance, efficiency, and responsiveness. This includes the adoption of technologies like artificial intelligence (AI), data analytics, cloud computing, mobile applications, and the Internet of Things (IoT). These innovations empower organizations to effectively utilize data, automate processes, and engage with stakeholders in more meaningful ways.


The incorporation of technology is a central element in the approach of the Magic Bus India Foundation, which strives to empower young individuals from marginalized communities through activity-based life skills and employability training programs. Technology plays a pivotal role in enabling Magic Bus to make a substantial impact on a national scale and uplift millions of lives.

The following highlights how the Magic Bus India Foundation leverages technology to ensure comprehensive support for every young person.

Informed Decision-Making through Data: In the past, NGOs collected program data manually, a process that spanned months from data collection on the ground to the generation of analyzed reports. Today, technology has revolutionized data management, particularly for Monitoring and Evaluation procedures.

Magic Bus India Foundation relies on data to comprehend the needs of the youth it serves. By utilizing technology, the organization has expedited data collection, analysis, and interpretation, gaining extensive insights into the effectiveness of its initiatives. Embracing data-driven decision-making empowers the non-profit to make well-informed choices swiftly. It enables Magic Bus to craft targeted interventions, allocate resources efficiently, and fine-tune strategies to align with desired outcomes.

Integration of Technology: The Magic Bus India Foundation has implemented various project management tools, collaborative platforms, and communication systems to facilitate seamless coordination among staff and stakeholders. Digitizing processes has reduced paperwork, minimized errors, and streamlined workflows for field personnel. For example, the Livelihood Program's field teams utilize a learning management system called Sixer Class to monitor program roll-out, assign tasks, and track participant progress. Moreover, the foundation has developed a comprehensive mobile application named OASYS (Operations Automation System), which automates the registration, attendance, and session data capture in the Adolescent Program. This innovation provides detailed insights into program performance. The integration of technology has boosted efficiency, enabling the NGO to expand its reach and intensify its impact.

To fund meaningful integration of innovative technology, Magic Bus India Foundation has partnered with Data for Good Exchange (D4Gx), Google, Michael and Susan Dell Foundation, Fidelity, and Microsoft ERP.

Digital Inclusion: The dissemination of technology can create pathways for education, employment, and socio-economic empowerment, regardless of an individual's geographic location. Through the implementation of technology, Magic Bus is bridging the opportunity gap for young people from underserved communities by providing access to essential skilling and learning content even in India's far-flung rural communities. In the Adolescent Programmes, Magic Bus has introduced smart learning by equipping its Community Learning Centers with tablets. The use of ed tech supports teaching and enhances an adolescent's understanding of Foundational Literacy and Numeracy concepts.

Self-learning with AI Chat Bot: Magic Bus has harnessed AI technology to facilitate self-learning and interactive learning for participants of its Livelihood Programme. Through an in-house developed AI Chat Bot accessed on WhatsApp, participants can engage in conversations and receive online support from trainers. While youth gain valuable skills and knowledge, Magic Bus can expand its reach and programme implementation exponentially. The organisation also integrates e-learning platforms like Mindspark in the Adolescent Programme to enable self-learning and empower participants to confidently use technology.

Amplifying Transparency and Good Governance: To foster a high level of transparency, accountability, and collaboration with their external stakeholders including CSR, government and institution funders, Magic Bus has developed the Partner Connect Portal. This technology-enabled platform allows the NGO to provide funding partners with accurate and timely Fund Utilisation Reports on the impact per rupee spent. Prior to the development of this platform, around 500 funder reports were created manually each month. Now, more than 90% of Magic Bus' Fund Utilisation Reports are developed with data that is extracted from the Microsoft Power BI platform and then templatised into flexible report formats. Magic Bus India Foundation also uses digital-enabled survey tools to capture feedback from partners to instil a culture of continuous improvement that foster strong partnerships.

Ensuring Integrity, Accuracy and Enriching Impact: At Magic Bus India Foundation, a high level of integrity is strongly emphasised in all areas of operation. The organisation has set up a Fraud Prevention and Detection (FPD) team to monitor and track the daily operations of programmes using a tech-enabled Network Operations Centre. This team oversees and continuously monitors the programme processes and authenticates data to identify and detect any gaps or deviations. The FPD also verifies programme participants' attendance through the triangulation of biometric data, surveillance camera footage and physical verification.

Tech-Powered Fundraising: Technology has revolutionised social work, especially in the realms of advocacy and fundraising. And interestingly, online fundraising platforms have emerged as game-changers, transforming how non-profits raise funds. These platforms enable non-profits to diversify funding sources and engage with a global donor base. This also gives individual donors the freedom to donate anywhere and at any time. According to a report by the Charities Aid Foundation, online donations increased by 12% globally in 2021, highlighting the increasing popularity of digital fundraising. Through compelling storytelling and interactive campaigns, non-profits can reach a wider audience and secure crucial financial support for their initiatives.

Towards The Future: Magic Bus India Foundation is a future-forward organisation that has brought technology into play at every touchpoint and continuously looks to improve processes to enhance efficiency and effectiveness. In this endeavour, Magic Bus' FutureX Programme is working to usher in the future of skilling through the implementation of AI and other technologies in the life cycle of youth programme participants. This begins with mobilisation, enrolment, mentoring, employer connect and alumni engagement, alongside continuous upgradation. By connecting all processes and leveraging AI, the NGO can effectively scale skilling programmes to more young people across India. Additionally, Magic Bus is now working on developing procedures to create programme narrative reports using AI for greater productivity.

In order to enhance transparency with its funding partners, Magic Bus is working on providing partners with access to real-time programmatic updates through their Partner Connect Portal. This is in the form of session-wise attendance information, images, programme event updates and more.

As Magic Bus India Foundation amplifies its programmes through partnerships with government bodies, there is a need for contextualised content that is translated into local languages. These challenges call for the organisation to 'Reimagine Training'. The non-profit is now exploring avenues to leverage AI and AR technologies for virtual learning, to reach out to millions of young people, teachers and employees and deliver strong and impactful programmes.

Technology: An Indispensable Tool

Today, the development and non-profit sector understands that technology is a must-have rather than a good-to-have. Technology integration ensures a high level of efficacy, transparency, and good governance, which is essential for any organisation aiming to scale up operations and amplify impact. As Magic Bus India Foundation continues its mission by operating a wide range of programmes across 24 states, technology is a transformative force that has allowed the non-profit to create meaningful change in the lives of over 2 million vulnerable young people and counting.