Comscore Releases the Ranking for Gambling & Lotteries in Social Media for the UK
Comscore, Inc. (NASDAQ:SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today released the ranking of top social properties by engagement for the Gambling & Lotteries category in the UK based on January 2023 data.
From online betting and casino games to national lotteries and sports betting - Gambling & Lotteries are a significant part of the UK's entertainment and leisure industry and despite any challenges, the industry remains popular and continues to grow, with many people enjoying the entertainment and excitement that it provides.
Here's the ranking of the top 10 properties in Gambling & Lotteries in the UK in January 2023:
| Top Properties | Actions (CP) | Actions Per Post (CP) | Audience (CP) | |
| 1 | LiveScore (UK) | 13,211,629 | 9,437 | 4,212,046 |
| 2 | Paddy Power (UK) | 1,114,716 | 912 | 2,457,191 |
| 3 | PokerStars (UK) | 185,528 | 947 | 3,455,762 |
| 4 | bet365 (UK) | 191,041 | 106 | 2,426,346 |
| 5 | Sky Bet (UK) | 151,739 | 612 | 1,157,856 |
| 6 | William Hill (UK) | 103,937 | 140 | 969,203 |
| 7 | Dream Team (UK) | 95,198 | 421 | 3,613,671 |
| 8 | Andy's Bet Club (UK) | 79,869 | 250 | 625,727 |
| 9 | Bad Man Betting (UK) | 67,045 | 139 | 404,513 |
| 10 | William Hill Vegas | 40,390 | 286 | 83,146 |
Source: Shareablee Powered by Comscore, Finance, January 2023, Instagram, Facebook and Twitter, UK.
In January 2023, LiveScore was number one in the ranking having more than 13 million actions cross-platform with an audience of 4,212,946 followers. Paddy Power, ranked second by engagement, had 1,114,716 actions. (Cross-platform (CP) actions mean actions across the combined space of Facebook, Twitter & Instagram. Actions include reactions, shares, comments, retweets, favourites, and loves.)
With Shareablee powered by Comscore, publishers can now enrich their digital audience insights with an understanding of their social media footprint to better define monetization strategies. If you want to learn more about how Comscore can help you improve your advertising, contact us.
