Pa'lante Rum Named Official Rum Partner of Orlando City SC and Orlando Pride
Pa'lante Rum, a premium Mexican rum made in the Cuban tradition, has been named the Official Rum Partner for Orlando City SC and the Orlando Pride, it was announced today.
The new partnership will see the rum brand collaborate with the teams to engage fans through authentic Latin experiences. Pride and Lions fans can enjoy Pa'lante's White Rum and 8-year Dark Rum in drinks throughout Exploria Stadium, including in the Lion's Pride Mojito, a refreshing berry mojito that will be available on tap at select concessions stands.
"The growth of soccer in the U.S. and Orlando's devoted fan base mirror Pa'lante's passion for highlighting the richness of Latino culture and our desire to elevate rum to its rightful place as a premium spirit," said Eric Zurita, Pa'lante co-founder and CEO. "We're thrilled to be working with both Orlando City and the Orlando Pride to ensure the standard of the in-stadium experience matches the world-class talent on the field and the fervent spirit of the fans cheering for them each and every week."
Pa'lante rum will be available for sampling at the Mane Street Plaza presented by Publix several times throughout the season, allowing fans to become familiar with its superior quality. The brand will collaborate on select CITYiD Patch of the Match offerings and integrate with local artists from the Central Florida area. It will also become an Associate Sponsor of the Club's pub partner program throughout the Greater Orlando area, giving fans the opportunity to enjoy Pa'lante during watch parties.