Bicycle Playing Cards, a heritage Cartamundi brand that's brought people together in play for over 130 years, purchased Bored Ape #1227 in early June of this year.
As its latest step into web3, Bicycle selected an ape donning holographic eyeglasses and a joker card in his helmet. "We see communities like the Bored Ape Yacht Club as the heart and soul of web3. Bicycle is all about playfully connecting, and web3 opens up new ways for us to interact and co-create with communities," says Tricia Bouras, CEO & President US Playing Card Company / EVP Retail & Industry North America Cartamundi Group.
Bored Ape #1227 will also be featured on a classic Bicycle card deck launching next year. The deck will feature the brand's new NFT in a fun, playful royal Ape-themed deck. The inaugural card deck will continue the journey within the Bored Ape Yacht Club community. More details will be revealed in the coming weeks.
This latest step into web3, the purchase of Bored Ape #1227, follows the launch of Bicycle's Genesis Collection, which featured traditional cards transformed 1,000 years into the future. The Unique Genesis collection is sold out, but consumers still have an opportunity to get the Main Genesis Collection with a physical collectable deck that is being released to NFT holders this coming month.
This week, the brand is celebrating its new NFT purchase with an activation at Artcade, the first experiential NFT gallery, curated boutique and streaming studio located in Fred Segal on the famed Sunset Strip in West Hollywood, California. Bicycle ape-branded merchandise and collectible items are featured alongside iconic Genesis Collection-merchandise at the event, which is available until the end of year or until limited supply lasts.
"Artcade combines culture and technology to create innovative IRL and Metaverse experiences," said Doug Scott, Chief Creative Officer & Co-Founder of Subnation, a venture studio and owner of Artcade, "Bicycle Playing Cards exemplify both the type of brand we want to feature and the IP creators we want to collaborate with. The product is another example of how NFT holders are monetizing their IP and attracting new collectors, influencers and consumers to the community."