Midea Group
Berlin, DE, 05 Sep. 2023, 08:01 CEST
Introducing Midea V12: The Ultimate Robot Vacuum Cleaner, Sweeping and Mopping Combined

Midea, a top home appliances producer, introduces the Midea V12, a powerful and agile robot vacuum, inspired by their Global Brand Ambassador Erling Haaland.

Midea presents a captivating snapshot featuring the Midea V12 in the company of Erling Haaland. img#1
Midea presents a captivating snapshot featuring the Midea V12 in the company of Erling Haaland.

Introducing Midea V12: The Ultimate Robot Vacuum Cleaner, Sweeping and Mopping Combined

Midea Introduces Cutting-Edge Robot Vacuum, the Midea V12, Following Erling Haaland's Global Brand Ambassador Announcement

Midea, a global leader in home appliances production, is thrilled to unveil the Midea V12, their latest innovation in the world of robot vacuums. This groundbreaking product, aptly named the 'Haaland of robot vacuums,' embodies the same dynamism and versatility as Erling Haaland on the soccer pitch. The Midea V12 sets a new standard for home cleaning, offering consumers a top-tier solution that combines power, agility, and versatility.

Effortless Cleaning with Advanced Self-Emptying, Self-Washing, and Self-Drying Systems

Similar to Haaland's dual role of scoring and assisting on the field, the Midea V12 showcases its versatility in home cleaning. After completing its cleaning tasks, the V12 seamlessly transitions into self-care mode, featuring self-emptying of dust, self-washing of mops, and self-drying. Once the cleaning cycle concludes, the robot gracefully docks itself, allowing its mops to undergo a meticulous cleaning process. The integrated base scrubs and rinses away all debris, epitomizing hands-free and hygienic cleaning. The unit also boasts a spacious 3L dustbag, capable of storing dust and debris for up to 60 days. Additionally, the drying mechanism employs a 55°C warm airstream to ensure the mops remain mold-free and odor-free.

Perfect Cleaning Performance with 5000Pa Suction and 200 RPM Dual Spinning Mops

Mirroring Haaland's unparalleled skills on the soccer field, the Midea V12 excels in home cleaning performance. It boasts an impressive 5000Pa suction force, leaving no speck of dust behind. Complementing this power is the chenille double-disk ultra-thick mopping cloth, ensuring the V12 consistently delivers exceptional dirt absorption. Its intensive 200 RPM scrubbing technique revitalizes and refreshes surfaces, ensuring floors always gleam as if they were brand new.

Flexible Obstacle Avoidance with 3D Obstacle Detection Technology

While Haaland is known for his assertive style on the field, the Midea V12 prides itself on its agility in navigating around obstacles. Supported by the pinpoint accuracy of its LiDAR system, the Midea V12's 3D Obstacle Detection Technology enables the robot to seamlessly sidestep up to 55 unique obstacles. Its adept ability to swiftly map and familiarize itself with its environment ensures a comprehensive cleaning sweep, with minimized interruptions and boosted efficiency.

Midea also shared an image of the Midea V12 alongside Erling Haaland, further solidifying their successful partnership.

The recent announcement of Erling Haaland as the Global Brand Ambassador is an extension of Midea and Manchester City's thriving partnership, which began in January 2020 and was recently renewed in May this year. This partnership has engaged millions of global fans with award-winning activations to date.

Midea, the leading home appliance brand, will continue to collaborate with City's treble winner for future seasons, connecting Erling's fanbase with Midea customers and football fans globally through various content campaigns, exclusive merchandise giveaways, and other digital activities.

Erling Haaland expressed his excitement, stating, "Midea is a proud partner of Manchester City, and I've enjoyed being part of campaigns during my time with the club so far. I've noticed the Midea logo across the Etihad Stadium, and having learned about their size and ambitions, I am pleased to become a Global Brand Ambassador today. The first video we shot a few weeks ago was really fun, and I am looking forward to working together moving forwards."